Hey, I’m obsessed with coaching and business.
Me, at the field: what $5,000 a month really takes, and the five stages that get you there.
Which of these is you?
Tap the ones that sound like your week. Your plan starts there.
Start here · free
I build systems and software with disciplined coaches, all around the sport I love. I built the software my private training business runs on, and I’m opening it up to coaches. Pick what you want below. You’ll see exactly what you get before you give me your email.
Everything you get, free
- Your planBuilt from your answers in 2 minutes: where you are, your goal, the gap.
- Your ScorecardYour month in one number, and the stage you’re at.
- The first two lessons of every stageShort videos, the same systems my business runs on.
- One move a weekA thing to do after every lesson. Doing is the point.
- Live calls every two weeksWith me and Sahand. Bring your question, or just watch us build.
- A community of coachesAsk anything. Every coach sees the answers, and the best questions become the next video.
- A 1-on-1 call with the teamFinish all five stages and we look at your business together: what we can help with most, and what to fix first.
Free while we build it in the open. New lessons go up as we record them.
$4,800
10 clients on 8-packs at $60, paid up front: $4,800 collected before the first session.
That’s one move from stage 3. Your plan maps all five.
Built with coaches
Every week I build one fix with a local coach, on camera. Pick the problem you have.
- Episode 1 · ComingChasing Venmo after every session
- Episode 2 · ComingParents texting at 10pm to move times
- Episode 3 · ComingFree sessions that never turn into anything
The honest part, before you start: what it costs, and what it takes to stay in it.
What do you want?
I graduated college with a six-figure coaching business, built on 14-hour days until I wanted to quit. Four booking platforms failed me, so we built the software that runs my private training business. I’m also the creative director at SETGK. Now I film all of it and take you along.
A screenshot from my Stripe dashboard, 20 Oct 2026. Gross volume: what families paid, before fees and coach pay.
The softwareWhat you get
This is the software my private training business runs on, built for coaches, not gyms. Your athletes book and pay on your page, your coaches get paid after they check in, and every dollar sits on one screen.
- BookingParents book and pay on your page. Groups reserved by level.
- RepeatA whole month booked in six clicks.
- CampsEvery school holiday counted down. One link, athletes book in.
- Coach payCoaches check in who showed up. Pay follows.
- MoneyCollected, owed, paid out. One page. One-click reminders.
- Packs4, 8, 12 sessions. Sick day? Credit back to their wallet.
- ParentsCalendar sync, one-tap reschedule, 24-hour rule. No texts.
Not finished. Built in public, a few coaches at a time.